Wednesday 28 March 2012

Child Beauty Pageants


  • Children as young as a few months old compete and grow up in this judgmental and superficial culture.  It has been brought to life in such shows at Painted Babies (1995) and most recently in the TLC hit TV shows Toddlers and Tiaras.  Since, the children are children; it is not there decision to compete in these contests.  It is their parents, who decide to sign up their children to compete for the chance of winning a bond, cash or some other type of prize.
  • There are many examples of this unethical behavior on the TLC show Toddler’s and Tiara’s.  One mother Melissa repeatedly used the word “we” when talking about her daughter and even said that “I feel like we are the same person. Like when she’s up there, it’s like I’m there”.  The mother is not taking into account what her daughter wants, at the end of the episode her 5 year old daughter Carly told the cameraman that she did not want to do anymore pageants.  This shows that the mother is using her daughter to relive the days when she was a beauty pageant winner (Toddlers and Tiaras Season 4 episode 14).

  • Another ethical problem is the way in which the mothers prepare their children for these pageants. It teaches children as young as 3 or 4 years old, that they need to change physically in order to win.  Not to the extreme of adult competitors, but changes that could cause a child to develop depression and a twisted view of what beauty is.   Throughout the series of Toddlers and Tiaras mothers have taken their daughters to get fake nails, change their natural hair colour, and even change their skin tone with fake tans.  Mothers have also gone to extremes as the wax or shave uni-brows, and bleach the child’s teeth.  One mother was even considering shaving her daughters back because she had some peach fuzz on her back.   Once the prep work is finished, next come the fake hair pieces, fake teeth, called flippers and fake eyelashes to complete the winning look.  The lessons that these moms are teaching their daughters is that, what they have naturally is not going to win them the beauty pageant title (Toddlers & Tiaras TV episodes).

  • One of the most controversial and unethical practices of child beauty pageants are outfits and costumes.  The most controversial costume was on 3 year old Paisley, she was dressed as Julia Roberts prostitute character from Pretty Woman (1990).  Another costume on 4 year old Maddy Jackson was a Dolly Parton costume complete with fake breasts and butt pads Madonna has also been portrayed on the pageant circuit, by 2 year old Mia who wore a gold mini-dress with cone breasts.  This dress was worn by Madonna for her blonde ambition tour which she wore, while simulating sex and masturbation. This type of sexualization of children is unethical because the children are unaware of the meaning and don’t understand the consequences, and yet they will be remembered and known for these portrayals.  The parents must be aware that these costumes cause a stir within the media.  Could they be choosing these costumes just for the thrill?

  • Another reason, that parents put so much pressure on their children, is because of the amount of money they put into them, it is almost like they want a return on their investment. The average annual cost of beauty pageants is $30,000-$40,000(Parents want to win the prize money, which can range from $500-$10,000.00 in cash or bond. It is wrong to use a child for financial gain because as Kant would say it is using another person for your own means.

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